Updated 2026-10-15

Is Apple a good brand?

Generally good

No CPSC recalls in the last 36 months.

Apple, founded in 1976 and based in Cupertino, is a United States company. The CPSC lists 8 Apple recalls, none in the last three years; most involved power adapters and laptop batteries, and most recalled products were made in China. Amazon ratings are good but short of our top band.

Recall counts are not adjusted for sales volume. How the verdict works

Recalls in 3 years

0

Safety record: Clean. Source: CPSC.

Owner satisfaction

Medium

From ratings of 20 most-rated products on Amazon.

Trustpilot

1.7/5

12,869 reviews. Rates Apple's own store and service, not the products. See on Trustpilot

What owners say about Apple

Verbatim quotes. Trustpilot quotes are the newest positive and negative reviews; they rate the brand's own store and service.

A new report indicates Apple is anticipating much higher demand for iPhone Duo than initially expected, despite pre-orders not starting yet.
r/apple
Extremely Disappointing Experience with Apple - My Time, Money, and Excitement Wasted I placed an order for an iPhone on September 19 and waited patiently for weeks. My delivery was scheduled for October 15 between 8:00 AM and 12:00 PM. I trusted Apple’s delivery arrangements and stayed home instead of going to work because I expected my phone to arrive as promised. Unfortunately, the phone…
1 of 5 stars, Trustpilot review, 2026-10-15
Making a clear, uninterrupted phone call should be a basic expectation of any phone-especially one in this price category. My iPhone 18 Pro Max cannot reliably deliver even that. During calls, I repeatedly hear sharp crackling and popping noises, and the audio frequently cuts out in the middle of conversations. Everyday calls become frustrating, and business calls become embarrassing and…
1 of 5 stars, Trustpilot review, 2026-10-15

Apple recalls

  1. 2019
  2. 2019-06-2715-inch MacBook Pro laptop computers. The batteries in the recalled laptop computers can overheat, posing a fire hazard. Incidents: Apple has received 26 reports of the laptop's battery overheating, including five reports of minor burns and one report of smoke inhalation, as well as 17… About 432,000 (in addition, about 26,000 were sold in Canada) units. Remedy: Repair. CPSC notice
  3. 2019-06-05Apple AC World Travel Adapter Kits. The three-prong AC wall plug adapters can break and expose the metal portion of the adapter, posing an electric shock risk. Incidents: Apple has received six reports from other countries of wall plug adapters breaking and consumers receiving shocks, including two reports of consumers who were… About 814,000 (in addition, about 81,000 were sold in Canada) units. Remedy: Replace. CPSC notice
  4. 2016
  5. 2016-02-18Adapter/Power Supply/Charger/Battery. The two-prong wall plug adapters for Australia/New Zealand/Argentina, Brazil, Continental Europe and Korea can break and expose the metal portion of the… Incidents: Apple has received 12 reports of wall plug adapters breaking and consumers receiving shocks overseas, including three reports of consumers who were medically… About 814,000 (In addition, about 81,000 were sold in Canada) units. Remedy: Replace. CPSC notice
  6. 2015
  7. 2015-06-03Speakers. The battery can overheat, posing a fire hazard. Incidents: Apple has received eight reports of incidents of the speakers overheating, including one with a burn to a consumer's finger and one with damage to a consumer's… About 222,000 in the U.S. (and about 11,000 in Canada) units. Remedy: Refund. CPSC notice
  8. 2006
  9. 2006-08-24Adapter/Power Supply/Charger/Battery. These lithium-ion batteries can overheat, posing a fire hazard to consumers. Incidents: Apple has received nine reports of batteries overheating, including two reports of minor burns from handling overheated computers and other reports of minor… About 1.1 million battery packs (an additional 700,000 battery packs were sold outside the U.S.) units. CPSC notice
  10. 2005
  11. 2005-05-20Adapter/Power Supply/Charger/Battery. An internal short can cause the battery cells to overheat, posing a fire hazard to consumers. Incidents: Apple has received six reports worldwide of batteries overheating, including two reports in the United States. About 128,000 units (in the United States) units. CPSC notice
  12. 2004
  13. 2004-08-19Adapter/Power Supply/Charger/Battery. An internal short can cause the battery cells to overheat, posing a fire hazard to consumers. Incidents: Apple has received four reports of batteries overheating, though no injuries have been reported. About 28,000 units. CPSC notice
  14. 2001
  15. 2001-07-06Adapter/Power Supply/Charger/Battery. These AC adapters could overheat, posing a fire hazard. Incidents: Apple received six reports of these adapters overheating. About 570,000 units. CPSC notice

Marked items are within the last 36 months and count in the verdict.

Product-related lawsuits

No product liability or consumer fraud cases naming Apple found in federal court records.

What to buy from Apple

Best-rated Apple products

AirPods Pro (1st Generation) with MagSafe Charging Case

AirPods Pro (1st Generation) with MagSafe Charging Case

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Pencil (2ND Generation) (MU8F2AM/A)

Pencil (2ND Generation) (MU8F2AM/A)

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iPad 11-inch: A16 chip, 11-inch Model, Liquid Retina Display, 256GB, Wi-Fi 6, 12MP Front/12MP Back Camera, Touch ID, All

iPad 11-inch: A16 chip, 11-inch Model, Liquid Retina Display, 256GB, Wi-Fi 6, 12MP Front/12MP Back Camera, Touch ID, All

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AirPods 4 Wireless Earbuds with Active Noise Cancellation

AirPods 4 Wireless Earbuds with Active Noise Cancellation

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Alternatives from other brands

The Other Woman (Blu-ray + Digital HD)

The Other Woman (Blu-ray + Digital HD)

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Gskyer Telescope, 70mm Aperture 400mm AZ Mount Astronomical Refracting Telescope for Kids Beginners - Travel Telescope w

Gskyer Telescope, 70mm Aperture 400mm AZ Mount Astronomical Refracting Telescope for Kids Beginners - Travel Telescope w

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The Other Guys (The Unrated Other Edition)

The Other Guys (The Unrated Other Edition)

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Apple product lines on Amazon

Product lineProductsOwner ratings
Other11Highly rated
Gift Cards4Mixed ratings
Cell Phones2Mixed ratings
Computers & Accessories2Mixed ratings
Headphones, Earbuds & Accessories1Mixed ratings

Amazon data checked 2026-10-15. source

Apple customer service and warranty

Phone
1-800-263-3394
Channels
phone
Support page
Official support source

Who makes Apple

Country
United States source
Founded
1976 source
Headquarters
Cupertino source
Founders
Steve Wozniak, Steve Jobs source
Trademark (USPTO)
Apple Inc. (CALIFORNIA, USA); first registered 1977 source
Made in (recalled products)
China (6 of 7 recalls), Taiwan (3 of 7 recalls), Japan (1 of 7 recalls)

FAQ

Is Apple a good brand?

Generally good. No CPSC recalls in the last 36 months. Owner satisfaction on Amazon: Medium.

How many recalls has Apple had in the last 3 years?

0 recalls in the last 36 months, according to the CPSC.

Who owns the Apple trademark?

USPTO lists Apple Inc. (CALIFORNIA, USA) as the owner of the Apple trademark, first registered 1977.

Where is Apple based?

Cupertino.

When was Apple founded?

1976.

Where is Apple from?

Apple is a company from United States, headquartered in Cupertino.

Where are Apple products made?

Recalled Apple products listed by the CPSC were made in China (6 of 7 recalls), Taiwan (3 of 7 recalls), Japan (1 of 7 recalls).

Has Apple had product recalls?

Yes. The CPSC lists 8 recalls for Apple. The most recent, on 2019-06-27: Apple Recalls 15-Inch MacBook Pro Laptop Computers Due to Fire Hazard.

What is the Apple customer service number?

1-800-263-3394.

Laptop and tablet brands

Facts checked 2026-10-15. Brand representatives can send corrections to hello@isagoodbrand.com.