Updated 2026-11-01

Is Apple a good brand?

See Apple on Amazon

Reliable

No CPSC recalls in the last 36 months.

Apple makes iPhone chargers, AirPods, Apple Pencils and gift cards, and Amazon owners rate its products highly. USPTO lists Apple Inc. of California as the trademark owner. The CPSC lists 8 recalls, 0 in the last three years, involving products manufactured in China, Taiwan and Japan.

Recall counts are not adjusted for sales volume. How the verdict works

Recalls in 3 years

0

Safety record: Clean. Source: CPSC.

Owner satisfaction

High

From ratings of 20 most-rated products on Amazon.

Trustpilot

1.6/5

12,920 reviews. Rates Apple's own store and service, not the products. See on Trustpilot

Shop Apple on Amazon

See all Apple products on Amazon

Amazon data checked 2026-11-01. source

What owners say about Apple

Verbatim quotes. Trustpilot quotes are the newest positive and negative reviews; they rate the brand's own store and service.

I had a call with Manpreet, she helped me tremendously with my phone being lost to lock the phone up. Applause to her!
5 of 5 stars, Trustpilot review, 2026-10-31
I have been a loyal Apple customer for over 25 years. I have bought 3 iMacs, 4 iPads, 6 iphones. As a customer with that history I would have expected better treatment when Apple declined a refund on a app called Fluently. Apple stated my reasons for requesting a refund were not eligible. After using the app I discovered that it was missing a key learning feature and not what I needed. I applied…
4 of 5 stars, Trustpilot review, 2026-10-29
Even when doing their latest update Apple still can't get simple stuff like that correct. It undulates and flashes between saying an hour for the update to 17 minutes to 34 minutes to 43 minutes. The company is just mentally challenged with everything. Steady signal not moving my phone same spot 5g signal. Literally the time undulates between 2 minutes and 51 minutes. Just terrible
1 of 5 stars, Trustpilot review, 2026-10-31
I bought the IPhone 18 pro max from October 8, 2026 it's almost November Apple took payment for the phone but yet it's taking two more weeks to ship how long does it take to package, a item that Amazon prime can ship in a second and you get it same day or in two days SHAME ON APPLE they suck, even their new AI features can't even get it right.
1 of 5 stars, Trustpilot review, 2026-10-31

Apple recalls

  1. 2019
  2. 2019-06-2715-inch MacBook Pro laptop computers. The batteries in the recalled laptop computers can overheat, posing a fire hazard. Incidents: Apple has received 26 reports of the laptop's battery overheating, including five reports of minor burns and one report of smoke inhalation, as well as 17… Units: About 432,000 (in addition, about 26,000 were sold in Canada). Remedy: Repair. CPSC notice
  3. 2019-06-05Apple AC World Travel Adapter Kits. The three-prong AC wall plug adapters can break and expose the metal portion of the adapter, posing an electric shock risk. Incidents: Apple has received six reports from other countries of wall plug adapters breaking and consumers receiving shocks, including two reports of consumers who were… Units: About 814,000 (in addition, about 81,000 were sold in Canada). Remedy: Replace. CPSC notice
  4. 2016
  5. 2016-02-18Adapter/Power Supply/Charger/Battery. The two-prong wall plug adapters for Australia/New Zealand/Argentina, Brazil, Continental Europe and Korea can break and expose the metal portion of the… Incidents: Apple has received 12 reports of wall plug adapters breaking and consumers receiving shocks overseas, including three reports of consumers who were medically… Units: About 814,000 (In addition, about 81,000 were sold in Canada). Remedy: Replace. CPSC notice
Show 5 earlier recalls (2001-2015)
  1. 2015
  2. 2015-06-03Speakers. The battery can overheat, posing a fire hazard. Incidents: Apple has received eight reports of incidents of the speakers overheating, including one with a burn to a consumer's finger and one with damage to a consumer's… Units: About 222,000 in the U.S. (and about 11,000 in Canada). Remedy: Refund. CPSC notice
  3. 2006
  4. 2006-08-24Adapter/Power Supply/Charger/Battery. These lithium-ion batteries can overheat, posing a fire hazard to consumers. Incidents: Apple has received nine reports of batteries overheating, including two reports of minor burns from handling overheated computers and other reports of minor… Units: About 1.1 million battery packs (an additional 700,000 battery packs were sold outside the U.S.). CPSC notice
  5. 2005
  6. 2005-05-20Adapter/Power Supply/Charger/Battery. An internal short can cause the battery cells to overheat, posing a fire hazard to consumers. Incidents: Apple has received six reports worldwide of batteries overheating, including two reports in the United States. Units: About 128,000 units (in the United States). CPSC notice
  7. 2004
  8. 2004-08-19Adapter/Power Supply/Charger/Battery. An internal short can cause the battery cells to overheat, posing a fire hazard to consumers. Incidents: Apple has received four reports of batteries overheating, though no injuries have been reported. About 28,000 units. CPSC notice
  9. 2001
  10. 2001-07-06Adapter/Power Supply/Charger/Battery. These AC adapters could overheat, posing a fire hazard. Incidents: Apple received six reports of these adapters overheating. About 570,000 units. CPSC notice

Marked items are within the last 36 months and count in the verdict.

Product-related lawsuits

No product liability or consumer fraud cases naming Apple found in federal court records.

Apple in the news

What to buy from Apple

Best-rated Apple products

20W USB-C Power Adapter - iPhone Charger with Fast Charging Capability, Type C Wall Charger

20W USB-C Power Adapter - iPhone Charger with Fast Charging Capability, Type C Wall Charger

Check price on Amazon
AirPods Pro (1st Generation) with MagSafe Charging Case

AirPods Pro (1st Generation) with MagSafe Charging Case

Check price on Amazon
Pencil (2ND Generation) (MU8F2AM/A)

Pencil (2ND Generation) (MU8F2AM/A)

Check price on Amazon
iPad 11-inch: A16 chip, 11-inch Model, Liquid Retina Display, 128GB, Wi-Fi 6, 12MP Front/12MP Back Camera, Touch ID, All

iPad 11-inch: A16 chip, 11-inch Model, Liquid Retina Display, 128GB, Wi-Fi 6, 12MP Front/12MP Back Camera, Touch ID, All

Check price on Amazon

Alternatives from other brands

100Pcs Funny Arborist Stickers for Hard Hat, Water Bottle, Laptop - Funny Arborist Gifts & Party Supplies - Tree Work, C

100Pcs Funny Arborist Stickers for Hard Hat, Water Bottle, Laptop - Funny Arborist Gifts & Party Supplies - Tree Work, C

Check price on Amazon
Arborist Knot Cards for Tree Climbing and Trimming by Lots of Knots

Arborist Knot Cards for Tree Climbing and Trimming by Lots of Knots

Check price on Amazon
Rooting Hormone Powder #16 for Hardwood Cuttings, 1.6% IBA, 21g

Rooting Hormone Powder #16 for Hardwood Cuttings, 1.6% IBA, 21g

Check price on Amazon

Apple customer service and warranty

Support page
Official support source

Who makes Apple

Company
Apple Inc. source
Country
United States source
Founded
1976 source
Headquarters
Cupertino source
Founders
Steve Wozniak, Steve Jobs source
Trademark (USPTO)
Apple Inc. (CALIFORNIA, USA); first registered 1977 source
Made in (recalled products)
China 6, Taiwan 3, Japan 1 (of 7 recalls listing a country)
Same company as
Beats (shared owner: Apple Inc.)

Compare Apple

FAQ

Is Apple a good brand?

Reliable. No CPSC recalls in the last 36 months. Owner satisfaction on Amazon: High.

How many recalls has Apple had in the last 3 years?

0 recalls in the last 36 months, according to the CPSC.

Who owns Apple?

USPTO lists Apple Inc. (California, USA) as the owner of the Apple trademark, first registered 1977.

Who makes Apple?

The Apple brand belongs to Apple Inc.. CPSC recall records show Apple products made in China 6, Taiwan 3, Japan 1 (of 7 recalls listing a country).

Where is Apple from?

Apple is a company from United States, headquartered in Cupertino.

Where is Apple based?

Cupertino.

When was Apple founded?

1976.

Where are Apple products made?

Recalled Apple products listed by the CPSC were made in China 6, Taiwan 3, Japan 1 (of 7 recalls listing a country).

Has Apple had product recalls?

Yes. The CPSC lists 8 recalls for Apple. The most recent, on 2019-06-27: Apple Recalls 15-Inch MacBook Pro Laptop Computers Due to Fire Hazard.

How do I contact Apple customer service?

Apple customer service can be reached through the official support page https://support.apple.com/en-us/contact.

Are Apple and Beats the same company?

They share an owner: USPTO lists Apple Inc. as the trademark owner for both Apple and Beats.

Laptop and tablet brands

Facts checked 2026-11-02. Brand representatives can send corrections to hello@isagoodbrand.com.

How the verdict works

One formula for every brand, built from public records. We do not test products.

Owner satisfaction

Ratings of the brand's most-rated products on Amazon. High: weighted average of at least 4.5 and no more than 10% of products below 4.0. Medium: at least 4.2 and no more than 30%. Low: everything else.

Safety record

CPSC recalls in the last 36 months: none is Clean, one or two is Some, three or more is Frequent. Counts are not adjusted for sales volume.

Owners / SafetyCleanSomeFrequent
HighReliableGenerally goodMixed
MediumGenerally goodMixedUse caution
LowMixedUse cautionUse caution

Apple: owner satisfaction High + safety record Clean = Reliable

Full methodology