Updated 2026-10-15

Most reliable watch brands

Of the 12 watch brands we track, Bulova ranks first (Reliable). The order comes from one formula: CPSC recalls in the last 3 years and owner ratings on Amazon.

Best overallBulovaReliable

#1 of 12 brands by our formula. No recalls in 3 years.

Cleanest safety recordInvictaReliable

No CPSC recalls on record.

Happiest ownersCitizenReliable

Highest owner satisfaction of 12 brands on Amazon.

  1. 1Bulova
    • No recalls in 3 years
    • Owner satisfaction: High
    • Founded 1875. Owner: Citizen Watch
    ReliableSafety record: Clean
    Read the verdict
  2. 2Invicta
    • No recalls in 3 years
    • Owner satisfaction: High
    • Founded 1837
    ReliableSafety record: Clean
    Read the verdict
  3. 3Citizen
    • No recalls in 3 years
    • Owner satisfaction: High
    • Founded 1918
    ReliableSafety record: Clean
    Read the verdict
  4. 4Casio
    • No recalls in 3 years
    • Owner satisfaction: High
    • Founded 1957
    ReliableSafety record: Clean
    Read the verdict
  5. 5Tissot
    • No recalls in 3 years
    • Owner satisfaction: High
    • Founded 1853. Owner: The Swatch Group
    ReliableSafety record: Clean
    Read the verdict
  6. 6GUESS
    • No recalls in 3 years
    • Owner satisfaction: High
    • Founded 1981. Owner: Authentic Brands Group (51%)
    ReliableSafety record: Clean
    Read the verdict
  7. 7Fossil
    • 1 recall in 3 years
    • Owner satisfaction: High
    • Founded 1984
    Generally goodSafety record: Some
    Read the verdict
  8. 8Seiko
    • No recalls in 3 years
    • Owner satisfaction: Medium
    • Founded 1881. Owner: Seiko Group
    Generally goodSafety record: Clean
    Read the verdict
  9. 9Garmin
    • No recalls in 3 years
    • Owner satisfaction: Medium
    Generally goodSafety record: Clean
    Read the verdict
  10. 10Timex
    • No recalls in 3 years
    • Owner satisfaction: Medium
    • Founded 1854. Owner: Timex Group
    Generally goodSafety record: Clean
    Read the verdict
  11. 11Nine West
    • No recalls in 3 years
    • Owner satisfaction: Medium
    • Founded 1973. Owner: Nine West Holdings
    Generally goodSafety record: Clean
    Read the verdict
  12. 12Stuhrling
    • No recalls in 3 years
    • Owner satisfaction: Medium
    Generally goodSafety record: Clean
    Read the verdict

How the ranking works

FAQ

What is the most reliable watch brand?

Bulova (Reliable) ranks first among the 12 watch brands we track, based on CPSC recalls in the last 3 years and owner ratings on Amazon.

Which watch brands had recalls in the last 3 years?

Fossil (1).