Bulova vs Citizen: which brand is more reliable?

Bulova and Citizen are level by our formula: both Reliable, with the same recall count and owner satisfaction. The comparison uses CPSC recalls, Amazon owner ratings, court records and company records.

Side by side

BulovaCitizen
VerdictReliableReliable
CPSC recalls, last 3 years00
CPSC recalls, all years00
Most recent recallNone on recordNone on record
Owner satisfaction (Amazon)HighHigh
Product lawsuits on record11
Company behind the brandCitizen WatchCitizen Watch (no parent company on record)
Trademark owner (USPTO)Citizen Watch Company of America, Inc. (California, USA)Citizen Tokei Kabushiki Kaisha (Japan)
Made in (recalled products)No recall recordsNo recall records
Customer service1-800-233-33501-800-321-1023

Recall counts are not adjusted for sales volume. How the verdict works

Shop Bulova and Citizen on Amazon

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Full verdicts

FAQ

Is Bulova better than Citizen?

Bulova and Citizen are level by our formula: both Reliable, with the same recall count and owner satisfaction.

Which has more recalls, Bulova or Citizen?

In the last 3 years the CPSC lists 0 for Bulova and 0 for Citizen; across all years, 0 and 0.

Are Bulova and Citizen the same company?

No shared owner on record: Bulova trademark owner Citizen Watch Company of America, Inc. (California, USA), Citizen trademark owner Citizen Tokei Kabushiki Kaisha (Japan).

Facts checked 2026-10-16.

How the verdict works

One formula for every brand, built from public records. We do not test products.

Owner satisfaction

Ratings of the brand's most-rated products on Amazon. High: weighted average of at least 4.5 and no more than 10% of products below 4.0. Medium: at least 4.2 and no more than 30%. Low: everything else.

Safety record

CPSC recalls in the last 36 months: none is Clean, one or two is Some, three or more is Frequent. Counts are not adjusted for sales volume.

Owners / SafetyCleanSomeFrequent
HighReliableGenerally goodMixed
MediumGenerally goodMixedUse caution
LowMixedUse cautionUse caution

Full methodology